Category: Opinion and predictions
Facebook wants us to pay to reach our fans
A social media site should give power to the people, to its users and not take advantage on them for its own gain just because of its many eyeballs.
Are you looking for more Facebook likes? Are you sure? Well, think twice.
Many likes is the driving passion of many social media marketers. Over the past two years, Facebook has been squeezing the organic reach of content for using the platform.
When people like your page, they don’t realize what goes on behind the scenes. They might like your page because they want whatever it is that you do.They don’t realize that Facebook wants you to pay Facebook to give them the content they want. In the past, the average post from a Facebook page would organically reached around 10-15% of that page’s followers.Today, you’re lucky to hit 2%. I’ve read loads of posts over the past few weeks that talk about this issue, and how wrong it is that Facebook, is charging good content from brands instead of giving them free. There have even been a number of brands and individuals that suggest that you should leave Facebook altogether. Some Copyblogger also deleted their Facebook page for similar reasons.
Facebook can do whatever they want. They are their own company. But what’s also clear is that marketers are swimming upstream against Facebook’s current vision of themselves, and continue to try to play catch up to their most recent business re-imagining.
Facebook wants us to pay to reach our fans
Many people often share a lot of great content that should not cost anything. Your fans like your page because they want this content.However, Facebook wants us to pay to reach our fans. That’s okay to pay Facebook when you’re selling something, but when you’re just giving away valuable content, it does not make financial sense. This means your fans won’t receive the content they want as demonstrated by them liking your page.People will only see what you pay to promote, but naturally and understandingly, people will only pay to promote sales pitches.
Taking away humanization
I personally don’t think it’s fair for anyone who isn’t selling something, to pay to promote a valuable content to get enough people to read their posts. If all fans are seeing is paid content, it eliminates the real feel of connection to that member, and you lose all humanization. Many small businesses will go first, then fans will be left in a big brand world and those brands will be stuck in a paid advertising arms race. This move is good for Facebook in the short run, they’ll make lots of money,but in the long run they might lose everything.
Many thought they found a free gold mine
Facebook has spent the last couple years referring themselves, as a free marketing platform with beefed up insights, so you could measure your effectiveness. Marketers finally were happy to have a free marketing platform. Many believed they found a gold mine. Now, Facebook, instead of quickly pulling the rug out from under many marketers, they are slowly tugging at it, so we barely notice how the ground beneath our feet is changing.
Facebook is anything but transparent
Facebook is openly admitting they are putting up a wall and you can no longer accurately analyze your digital marketing efforts. Yet they are anything but transparent when it comes to their blocking methods, what reach you’re actually getting, or what they’re reporting to us vs. what is actually happening.
If Facebook, keeps this up and don’t allow for true and accurate data marketing effort measurement, and continue to stick their hand into the mix, they are quickly going to become obsolete as a tool and likely drive businesses off their social media site.
It doesn't matter even if you have million likes or followers
As they say, never put all your eggs in one basket.
In my personal experience with Facebook, I have been watching the views of my posts get smaller and smaller. It is very discouraging. I am seeing a lot of businesses depending entirely on Facebook alone, as an online presence. They don’t have even a simple website. They post like crazy on Facebook. You may have millions of likes and followers ,but unless you are paying for reach, you are basically wasting your time.Only a small percentage of your contacts are seeing your posts.
It just seems now that having a Facebook page may not be a top priority anymore.I guess it was just a matter of time before Facebook would start pulling some stunts, that would negate the purpose of using them.
This is bad for you and for your fans.
By HOMEiZ blog team.
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