Category: Marketing

Should You Link Out to Others from Your Website?

by HOMEiZ Blog Team Posted: 09/05/2016 Views: 1132

This subject makes many websites owners to be scared. lots of debates in the web world, particularly in the SEO & Marketing departments, about whether or not you should link out to other websites from your own website. The argument is that your users will leave your website, harm your reputation, damage your search engine, cost you PageRank. Many websites builders will recommend you not to do it. However, the opposite is the truth. Many SEOs professional’s services have seen very compelling evidence to suggest that not only does linking out will not harm your site's rankings, it appears to carry many positives correlations with ranking, trust, etc. on both a page and domain-wide level.

What Are the Real benefits?

Linking your website to the social media websites is one thing as almost we all do. But linking your own website to other websites who are not social media is necessary as well.
The main role of Real estate agents is to give service. Having your own website is a great thing to have, but no website in the world has all content and information your users will want. Even the best websites carry a link to better service their users. Linking out encourages positive participation and contribution. It makes your website a more valuable, scalable resource.
No matter how great a website you build, you can never be all things to all people, nor contain all the relevant information and value a user might be seeking on your given services. As such, it makes great sense to leverage the power of the web the power of links to others to create an easy, scalable path to making your website's experience better and more rewarding for those who visit your website. Many SEOs professional’s services have spent a lot of time looking into spam analysis and stumbled upon some pretty cool theories and applications. One in particular that stands out is the so-called reverse or "anti-trust rank" that looks at who you link to as a signal of quality vs. spamminess. Many great websites link to other great websites. These webs of trust and value can be algorithmically mined by engines to produce better search results. Take advantage by linking to resources your users will love. Websites that earn links tend to do a good job of linking out themselves. When you link out, it creates a signal to other websites and content creators that you're a willing participant in the web's natural linking environment and not a closed off community or purely self-referential, pompous know it all. When you link out to other websites, especially in a consistent, opportunity driven way, you build incentives for others website to engage with your website.

The Bottom Line

One of the biggest reasons people are scared to link is psychological. A link is, after all, a clear path to another website. Some people think they'll lead loyal visitors of their own website to a better website and that will cause them to stop visiting their site for good. It's not rational, but the fear is psychological. It has been common knowledge for a long time that linking out from your own website to other websites, is a great way to establish some authority and it is recommended to all real estate agents who carry a website to link to other websites. The more people view your website as an excellent and trusted resource, the more they will keep coming back to your website despite the outbound links. The Web simply wouldn't work without links. Hyperlinks are the foundation of hypertext which is the foundation of the Web.